Häagen-Dazs is an American ice cream brand, established by Reuben and Rose Mattus in Brooklyn Heights, New York, in 1960. The first Häagen-Dazs boutique opened in New York in 1976. Today, the brand's network has over 900 shops worldwide. Our shops are temples of indulgence for Häagen-Dazs fans. Unique recipes, exclusivities, pastry creations and, of course, the 24 existing ice creams, all in a friendly setting: ideal for enjoying an extraordinary moment!